At Priority, we promise to always give you a fair price on every new and pre-owned vehicle we sell. No price gouging. No sneaky market adjustments. Just fair prices. In fact, every new Priority Jeep and Ram is priced at or below MSRP. And our pre-owned vehicles are below their current market value too.

Why do we do this? Because treating customers fairly has always been our top Priority. To us, it's more than simply selling you a new or pre-owned Jeep or Ram. It's about building long-term relationships with our customers. We want to ensure that every Priority visit ends with a smile. So we always go the extra mile in helping you drive off with the Priority vehicle you want.

Everything Priced At Or Below MSRP

No Market Adjustment
Always A Fair Price
Our "No Price Gouging Guarantee" extends to our service and parts department too. We promise to always provide exceptional service for your vehicle and to get you back on the road as quickly as possible - no matter what your drive. Whether you need a simple oil change or an entire transmission replacement, our qualified technicians have the experience and knowledge to keep your vehicle running at its best. All at very competitive, "no gouge" pricing.

Whether you are in the market for a new or pre-owned vehicle, or need service on your existing vehicle, you'll always get a fair price - and exceptional service - right here! In store or online, we are here and always ready to help. So no matter how you prefer to shop, we promise to make you our Priority.
We Have The Jeeps, We Have The Rams!
2022 Jeep Wrangler

2022 Jeep Grand Cherokee L
2022 Ram 1500

See What Our Customers Are Saying!

"They were very personable and great in the service department.  Having an unexpected issue with my vehicle they were able to fit me in ASAP where my usual dealership couldn't. I will be returning to them as they were very attentive and detail oriented. The staff is great."

"We have been using Priority Service Department for our Jeep Wrangler and Dodge Ram for a few years now.  From the gentleman that answers the phone when you call to the Service Department team that works on our vehicles, everyone is top-notch.  They are quick, knowledgeable, and fairly priced.  We wouldn't consider taking our cars anywhere else."